How to Create SEO-Friendly URL Slugs

A slug is the human-readable part of a URL that identifies a page, and a well-made slug helps with search visibility and click-through rate.

What makes a good slug

• Write everything in lowercase (avoids confusion on case-sensitive servers)
• Separate words with hyphens (-) (kebab-case)
• Include the key terms but keep it short and clear
• Remove spaces, special characters and unnecessary stop words

Turning a title into a slug

First lowercase the whole title and replace spaces with hyphens. Then remove special characters like question marks and commas, and collapse repeated hyphens into one.

For example, 10 Best Tips for Beginners! becomes 10-best-tips-for-beginners.

Length and keywords

A slug that is too long is hard to share and remember. Keeping it to around three to five key terms is ideal.

Stop words like a, the and of can be dropped to make the slug shorter when they add little meaning.

Easy with a case converter

Put the title into the converter above and copy the kebab-case result to get the basic form of a slug instantly. Then just trim the stop words.